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Tag: Consumer Trends

Thumb 2 Diamond Scam

The Diamond Was Never Rare: How a Factory Broke the Perfect Scam

The most valuable stone in your life was never scarce. The story was. Nobody ever needed a diamond. The stone on the ring finger was never priced like a material. It was priced like a belief — and beliefs can be manufactured on purpose. The perfect scam does not sell you a product. It sells…

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